alevel双语阅读：为了节能环保这家公司给众多品牌的商标瘦身

2017-11-13 1899浏览

今天课窝A/Olevel考试网小编给大家准备了alevel双语阅读：为了节能环保这家公司给众多品牌的商标瘦身。希望你能够认真的学习，对你的留学考试和生活中都会有帮助，课窝A/Olevel考试网小编感谢你的阅读。

Sustainability is a pressing issue in fields likearchitecture, but it's relatively rare in the world ofbranding design. This facet of the graphic industry, however, is getting an "ecological transformation."

可持续性在建筑等领域是亟待解决的问题，但在品牌设计领域却很少有人关心。然而，图文设计行业正在进行“生态转型”。

Through the design company Ecobranding, theytweak logos and optimize them so that they useless ink and energy when reproduced.

设计公司Ecobranding对品牌商标稍做优化，就能减少制作过程中使用的墨水和能源。

"Naturally, one logo isn't too expensive to print because it doesn't need much ink," they write, "but printing a single logo on a billion bottles? That's huge!"

Ecobranding写道：“当然，一个商标的印刷成本并不高，因为这不需要太多墨水，但是给十亿个瓶子都印上商标，将耗费大量墨水！”

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By making small changes to the branding—such as "hollowing out" a once-solid shape—Ecobranding says they can save 10% to 40% in printing costs, with the essence of anidentity remaining the same.

Ecobranding声称，对品牌商标做出小小的改动，比如将实心图形“空心化”，就可以节省10%-40%的印刷成本，而商标的含义实际上没有发生任何变化。

"Printer ink costs two times as much as Chanel N°5. Limiting the use of ink can save millions ona global production."

“打印机墨水的价格是香奈儿5号香水的两倍。限制墨水用量可以为全球生产节省数百万美元。”

Ecobranding has shown example concepts with some of the most recognizable brand designout there.

Ecobranding以一些知名品牌为例展示了其设计概念。

From FedEx to Nike to Starbucks, they calculate that with their help, these companies coulduse up to 39% less ink.

他们计算了借助他们的设计，联邦快递、耐克、星巴克等公司最多可以节省39%的墨水。

以上就是课窝A/Olevel考试网小编给你带来的alevel双语阅读，希望对你有所帮助。

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